Meta Standards Manual
Research / Branding / Publication / Book
2021
Meta Standards Manual is a conceptual publication detailing core-identity standards and rules not for a singular brand identity, but theoretical brand identity "categories" through exemplary, non-existent, "composite-brands". A somewhat enigmatic "artefact", this book is a rumination on the possible categorisation, standardisation and robotisation of branding, experimentally examined and expressed through the narrative style of corporate brand identity/standards manuals.
